Messaging apps will become more relevant to IoT installations. For e.g. more customers will begin to receive coupons, notifications on sales etc. via messages when they happen to just pass by the store. Or alternatively, employees in a factory can stay better connected with their machinery, and make better use of the data collected.

The ‘App culture’ is sinking, as users are getting more tight-fisted about device memory and data usage. But messaging apps/platforms are still titled ‘essential’ because messaging is now a way of life. Since chatbot platforms can directly deploy bots onto these apps, the need for a proprietary app is canceled. And the scope of services that businesses offer on these apps can keep expanding.




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